After a hard drive failure and dropping my brand new iphone into the toilet, I can’t believe I finally finished this novella of my base recipe.  It has pictures.  It has FAQs.  It has awesome.  It’s on etsy.  It was the easiest way I could find to get this to you.  The bad news is after they take their cut then Paypal takes their cut, well, lets just say I’m not making much on the sale price.

Beyond Buttercream’s Base Recipe and over 20 variations

Beyond Buttercream Recipies

Thank you all!  And let me know if you see typos.  I rushed this out under the most crazy of circumstances.

Jen

Rant: “Salted Caramel”

Even the President has gone crazy for Salted Caramels

OK people, we need to have a heart to heart.  There is a trend right now with “Salted Caramel”.  Look!  Salted caramel cake!  Oh boy!  Salted caramel mocha!  Wow!  Salted caramel ice cream! Sigh.

Gross.  Seriously people?  GROSS. This trend has been driving me batshit.

“Salted caramel” is NOT supposed to just be salt-y caramel.  Salted caramel is divine.  Salt-y caramel is disgusting!  What’s the difference?  Well, it seems this all started in France, where a famous candy store started sprinkling fleur de sel on their caramels.  The fad took hold and now every idiot from Starbucks to Wal Mart is adding a ton of salt to their caramel-flavored stuff and is selling to it the masses like it’s some gourmet flavor that has recently been invented.  Ug.    Call it “Salted Caramel” or “Salted Chocolate” and people are snatching it up and handing over fistfulls of cash.

OK, the soap box is out – and here you go… Salted caramel is regular caramel that has rock salt, fleur de sel, or another non-processed salt added at the end either on top as a finishing salt or it is folded in past the stage where the salt can dissolve and incorporate fully into the item.  You have to use specific types of salts that do not melt or dissolve so they remain in large crystals.  You do NOT want it to effect the overall composition of your treat and make it salty.

Why?  When your teeth bite into a crystal of salt while a sweet thing is in your mouth, it gives a jolt to your palate intensifying whatever you are eating.    It’s a trick on your taste buds and pleasure receptors.  This is an experience that does not happen with a big’ole spoonfull of table salt added to super sweet Criscocream icing, table salt added to the fake caramel syrup in your caramel mocha, or the table salt that Wal Mart is throwing in their cheap-ass ice cream.

PS – I’ve always had a salted chocolate cake on my menu, only I called it “Dark Chocolate Fleur De Sel” because I actually spend the money on imported fleur de sel from France.  But as a test, I changed the name of the cake to “Salted Dark Chocolate” and left the cupcakes called “Dark Chocolate Fleur De Sel” in February, just to see if people would respond better to the words.  Same recipe, same cake presentation, same cupcakes.  Guess what my #1 seller was last month?

Fleur De Sel... I mean Salted Dark Chocolate 😀

Yup.  It’s a damn tasty cake, but still, I was very surprised at how many I sold just by changing the name.  So OK, I’m not above riding a fad to sell my cake, so I am permanently changing the name of both the cake and cupcakes.  AND… as an added bonus, introducing…

Salted Caramel Cupcakes - Devil's food cake with a salted caramel Swiss meringue buttercream made with imported fleur de sel.

White Cake: Part 3 (with Recipe!)

Hi!  So guess you are probably wondering where my magic recipe is!!!!

Update 2/10/14

Thank you for your interest in my much loved recipe. Due to popular demand, I have rewritten it and provided 25 amount of variations as well.  It’s 17 pages and on Etsy.